Michael Cherrie

Joe Fresh, Primaloft Campaign

Contributions: Design & Production of Social Story,
Landing Page, In-Store Signage Kit, Email

Launch campaign of Joe Fresh’s Winter Primaloft outerwear collection. Designed with bold typographic language and layout to mirror the bold style of imagery.

Deliverable assets were to highlight key product features and bring awareness to thermal ratings as a value proposition. The design was aimed to cater to fashion-forward and performance-driven customers with a technical and editorial point of view.