Souvenir Campaign
Contributions: Conceived and Produced Design of Campaign and Supporting Digital Elements and Touchpoints: Promotional Video, Landing Page, Home Page Update, Hangtags
The Souvenir Campaign was based on the Jia Home collection of home decor pieces conceived and designed from juxtaposing genres; Palm Springs meets Folk Music. Souvenir was completely branded with a unique color palette and visual language with respect to Jia Home's core brand identity.
Credit: Kristine Fernandez (CD)
Homepage
Landing Page